Choice Overload: Designing for High Impact Decision Making

Choice is one of the most powerful aspects of fun in game play. What happens when you give players too many choices?

Although its long been the common wisdom that there is no such thing as too many choices, many studies by economists and psychologists suggest that an overload of options may actually paralyze players or push them into decisions that are against their own best interest.

This session will explore the topic of choice overload in game design by highlighting best practices and common pitfalls.

Attendees will walk away with a better understanding of the cognitive process behind choice overload and practical knowledge for designing experiences with high impact choices.

Featured Speaker

Evva Kraikul is the Executive Director and Co-Founder of GLITCH. With nearly a decade of experience, Evva has worked alongside over 50 major technology and gaming industry partners such as Microsoft, Blizzard Entertainment, Riot Games, and PBS Kids to develop games, design programming, and launch international initiatives. She studied Neuroscience & Psychology at the University of Minnesota, Twin Cities.

Evva Kraikul

Executive Director | Creative Director , GLITCH